On the last issue, we asked the question…..How do you stand out from a noisy world? Creating a Brand you care about is one of the ways you can reach your audience and get them to care.
This might sound like a bleak situation – with thousand of people all vying for a very finite amount of attention – but the reality is a bit better than that.
The advantage you have is the fact that most of these voices are going about being heard in the wrong way. They blend into the background because they are all the same and they are all dross. YOU can be different and that’s how you stand out.YOU can be different and that’s how you stand out. Click To Tweet
Think of all those voices on the web like a flock of sheep. You glance at the flock and you can’t make out any of the individuals therein – except one. And that one is the black sheep, because he’s different! And that’s what you need to be.
The first thing you need to do is to create a brand that you care about and that you really have your faith in. This is where a lot of people go wrong right from the start.create a brand that you care about and that you really have your faith in. Click To Tweet
How many people do you think start up websites planning on selling fitness ebooks who actually have no real interest in fitness?
How many people are trying to make money selling marketing ebooks and ‘make money’ schemes? Do you think they really believe in that product? Do you think that they are passionate about it?
The result is a half-hearted message that comes across the same as every other person trying to sell those things.
Instead, you need to think about what it is that makes you unique. What is it that you can offer that no one else can offer? How can you be different and interesting and what are you passionate about?What is it that you can offer that no one else can offer? Click To Tweet
In doing this, you will also be selecting a niche for yourself that is unique and different and that means you won’t be competing head-on with quite so much noise. Once you decide that your passion is for making computer games, you are now competing with maybe 5 other big websites rather than 100,000 websites in the fitness niche.
And it’s much easier to get to the top of that subject matter as a result. There are still enough people here to sell to and because you’re more passionate about the topic, you will find you’re much better at coming up with content and actually selling the stuff you are interested in.
How do you stand out in a noisy world? Simple – you go where it’s a bit quieter!How do you stand out in a noisy world? Simple – you go where it’s a bit quieter! Click To Tweet
Then again though, you might decide you want to have a blog about fitness or making money online afterall. Maybe that is what you are passionate about? Maybe you just want to be the biggest you can be?
That’s fine too. The only caveat is that you now need to find a smaller section of that market and you need to find a new way to differentiate yourself.
There are plenty of examples of brands online that have done this well. One of my absolute favorite examples is ‘Nerd Fitness’.
Nerd Fitness is a website that’s all about fitness but it is catered specifically to people who class themselves as ‘nerds’. This is perfect because it has found a smaller niche within a bigger niche and created lots of direct routes to market – Nerd Fitness can market on bodybuilding forums but just as easily market on comics forums!
Nerd Fitness is a unique topic that introduces lots of unique ideas for blogs and posts and this ensures everything it does is fresh. The images used around the site are unique too – they are Lego characters that have been set up and photographed!
Nerd Fitness has gone on to enjoy a lot of success and that’s because there’s nothing else like it out there.
That’s how you need to be!
Look out for the next issue on “Profiling Your Audience”
Until Next Time……Keep Smiling! xx
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Meticulous, enthusiastic and a passionate academic professional seeking to help people unleash their potentials. I am a qualified Lecturer, Teacher and a Business Consultant with an MSc in Information Technology(IT), BSc in Public Administration, PGCE, A Certificate in Business Consulting and Project Management. I teach ICT/Computer Science, Business Studies and Financial Education. I also help people start, building and grow their businesses. I believe you can achieve anything you set your mind to achieve. All it takes is a positive mindset, determination to succeed and a genuine effort towards the pursuit of your dream!