Branding 101 – Your Mission Statement

By PrincessChidimma | Branding

Why Your Mission Statement is a Crucial Component of Your Brand

If you want to create a strong brand that can inspire your customers and your staff alike and has the potential to grow to massive heights, what should you do first?

A lot of people will be thinking ‘logo’. Actually though, this is rather getting ahead of yourself and there are definitely better places to start.

And specifically, where you actually need to begin is with a mission statement.

What is a Mission Statement and Why Does it Matter?

Your mission statement is essentially a brief summary of your business and what you aim to accomplish. This is not so much about what you do as it is about why you do it and how you do it.

For example, Coca Cola’s mission statement is not: “to make money from selling sugary drinks”. Instead, it is:

“Our mission is: To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions.”

This is important because that’s an idea that you can much more easily get behind. At the same time, this makes it much easier for them to start visualizing their marketing campaigns and to create something that will really inspire people.

It’s out of this initial statement that the company has gone on to create logos that look refreshing, colourful and cheerful. And it has helped them envisage marketing campaigns like their Christmas adverts.

The same goes for any business: you need to know what you’re trying to accomplish to know what message you’re trying to put across in your branding. Your logo doesn’t just describe what you do: it evokes a feeling and inspires the imagination.

What is it you’re trying to achieve then, and how will you communicate this? Leave your reply on the comment box!

Share This :)
I'm Interested

Become An Authority Blogger In 30 Days or Less!

Discover How To Start Your Very Own Blog For Profit And Build a Raving Community of Blog Readers !


About the Author

Meticulous, enthusiastic and a passionate academic professional seeking to help people unleash their potentials. I am a qualified Lecturer, Teacher and a Business Consultant with an MSc in Information Technology(IT), BSc in Public Administration, PGCE, A Certificate in Business Consulting and Project Management. I teach ICT/Computer Science, Business Studies and Financial Education. I also help people start, building and grow their businesses. I believe you can achieve anything you set your mind to achieve. All it takes is a positive mindset, determination to succeed and a genuine effort towards the pursuit of your dream!