If you are going to be charging a large amount of money for a big ticket item, then you need to make sure that what you are selling is really worth that amount of money. What’s more, you need to ensure that your potential buyers believe that it is worth that amount of money.
And this means that what you are selling essentially needs to change lives.
That sounds like a tall order but it is something you can do and you just need to know how.
Look at it this way…. No one is likely to spend $2,000 on an ebook or about fishing, about football or about how to tidy their home. This is the kind of thing that they might be happy to spend $50 on at most, but it just isn’t worth more than that.
On the other hand though, selling something that promises to make a person rich, that can help them to find love, or that can help them get the body of a god or goddess, that is something they will happily spend $2,000 on.
What is the Difference?
The strange thing to understand here is that the product can be the exact same. It can have the same number of words, the same number of hours but it is the topic that allows you to charge that much more.
What this is really all about is what is known as the “value proposition” and understanding this is the key to selling big ticket. What a value proposition basically is, is a promise to your audience. This is how you are going to change their lives and it is what your book can do to make things easier and happier for them.
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