We are still on the matter on how you can stand out from the noisy crowd so that you can be heard. If you missed the other series, don’t fret as you can get the full report by clicking here.
OK…let’s delve into today’s topic…..
Now you have your niche and your topics, you should also have your audience. The next thing you need to do is to start providing value.
Whether you’re on Facebook or Twitter or you’re just running a blog, value is what’s going to ensure that people keep coming back to your site and that they keep reading.Whether you’re on Facebook or Twitter or you’re just running a blog, value is what’s going to ensure that people keep coming back to your site and that they keep reading. Click To Tweet
A lot of small, stuffy businesses, approach social media as a podium from which they can promote their products and services and generally pat their own backs:
“We have a small but highly capable team!”
“Our new service is second to none, why not see for yourself?”
This kind of random marketing talk is completely useless however because it doesn’t give the audience any reason to stick around and keep reading. If you were following a Facebook page and all it ever posted was messages about its own products, what would you do?
Most likely you would unfollow it.
So instead, you need to think of your social media efforts as a service. This is a free service that you provide to your audience as a taster of your expertise and to build that trust and gain that attention.
Your service might be to provide the latest industry news. Or maybe it’s to inspire them with ideas and quotes? Maybe you want to offer entertainment with funny videos and joke articles?
Either way, find a way that you can offer a service that will appeal to your particular niche and what you’re doing.
If you have a health insurance company, then why not post health tips? If you make software for small businesses, then how about featuring small successful companies that others can be inspired by?
Even if your subject matter is dull/dry, there are ways you can make it interesting and thereby inspire your audience and get them to keep reading.
Ask yourself this: if your social account went down tomorrow, would anyone be sad about it? If the answer is no, then you’re not doing it right!
Only then will you occasionally post promotional content which will be much more successful now you have your audience listening. And when you do, you need to make sure you’re still providing value by offering exclusive content and unique information.
And make sure that you are consistent and that you are frequent.
The same is true for your blog. If you provide value on your blog with deep, fascinating and in-depth posts – then people will share it for you! Think of each article you post as a little product in itself and that means it should have its own design period, gestation phase and even marketing campaign surrounding it and helping you to launch it! If you do not have a blog yet, now is the time to get one.
There’s So Much More!
Hopefully now you’re starting to see how you can get heard in a noisy world. Hopefully you recognise the difference between spamming the web with promotional content and having a brand that’s interesting and unique and that you really care about.
If you are doing something genuinely worthwhile and something that you’re truly passionate about, then you cannot only be seen – but also build a loyal army of followers and fans who can help you ensure that you go from strength to strength.
But there’s so much more to it than what we’ve been able to cover here. In the full book we discuss many more topics relating to your online success, including how you go about writing titles that people can’t help but click, what it is that makes people want to share content, and how to use tools and plugins to ensure that your social channels stay active and are much more likely to spread virally.
With the best strategies and the most powerful tools, you can blare your message out to the entire internet as though you had a giant foghorn. And then anything is possible!
Until Next Time!……Keep Smiling xx.
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I am an IT Business Consultant, a Social Media Consultant, an Infopreneur and a Content Curator with an MSc in Information Technology(IT), A Certificate in Business Consulting and Project Management. Bring Your Business Problem/s To My Table and I Will Give You The Right Solution You Need. Even If You Do Not Have a Business Yet, I have Solution For You! :)