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Basics of Blogging!

By PrincessChidimma | Blogging , Making Money Online , Online Business , Social Media , Work From Home

Blogging 101

Blogging 101 is mostly about the blogging vocabulary. To understand blogs, you need to know the terms blog, platform, domain, and web host.

Once you have mastered these key elements of blogging, you can enter any conversation about blogging with confidence. After you know what exactly a blog is, you will be on your way to passing the final exam of blogging 101 :).

Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That’s all!

Most blogs are text, but there are also photo blogs and video blogs. The rest of blogging 101 has to do with the technical side of things. If you are setting up a blog, you will need a platform, a web host, and a domain. A blogging platform is a computer software program that allows you to write posts and to update your blog.

Your platform is also what you use to design the look of your blog, from color scheme to font size. The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post. The domain is the online address of your blog, and usually ends in “dot com”.

Blogging 101 is mostly about the blogging vocabulary. To understand blogs, you need to know the terms blog, platform, domain, and web Click To Tweet

Now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself!
You have passed blogging 101. Now let’s look at the basics of blogging!

Basics of Blogging

Blogging is a way for people to express how they feel on the internet but it can also be a great way to make money. Though you may not see it as a way to make money, it is still something that you can do as a fun hobby.

Here are some of the blogging basics and how you can get started with your blog.

Find A Niche

Before you make a blog, you will need to know what your niche is. A niche is basically what your blog is going to be about and it is important that you choose a niche that will get some traffic. You have to find a niche that is not too saturated but also not too unknown.

Choosing a niche like baseball can be very common but it is a better idea to try and get specific by choosing an actual baseball team. You will need to find a niche that you can constantly write about and something that you truly have a passion for. The video below explains a little what a niche is. I did the video while I was running a course on how to create high ticket online courses.

choose a niche in area you are passionate about! Click To Tweet

Stay Consistent

Choose a day of the week where you will release your next post so that you will be able to let your readers know when to expect a new post. You will need to stay consistent because you will most likely not have readers to begin with but you will need to remember that they will come. Do not base your success off of comments and views and base it off of how consistent you are. If you are not able to choose a specific day for your posts, always endeavour to post at least once or twice a week.

If you are able to get these blogging basics down, then you will be able to start blogging. Starting and running a blog is really not that tough and as long as you choose a niche that you have a passion for, you will never get sick of making blog posts.

If you want to become an authority blogger and learn how to monetise it, simply click here! Everything you need to know about blogging and making money from it can be found on the course.

Until Next Time….Keep Smiling xx!

 

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Zees Technology and Consulting Services One Year Anniversary!

By PrincessChidimma | Blogging , Branding , Courses , Facebook For Business , Internet Marketing , Making Money Online , Offers , Online Business , Social Media , Uncategorized , Video Marketing , Work From Home

Zees Technology and Consulting Services One Year Anniversary!

Hello Diva,

Thank for you for being part of my community!

I was celebrating the 2k milestone achieved yesterday 12th March, 2017 in my community forgetting that My company “Zees Technology and Consulting Sevices” is officially one year old today!

Whohooo💃🏽.

What a way to start this week! It’s also my first fruit birth month so I can see blessings from above over flowing 💃🏽!

This is a company so dear to my heart. I started this company not only because I wanted to use my skills to help you thrive in your business but also because I wanted to have a business that will enable me work around my family.

I have two toddlers who needs to be cared for and my then 9-5 job wasn’t giving me the opportunity to do so, hence, “ZeesTech” was born.

The name “Zees” are my children’s names Ziv and Zury…….and the “Tech” is because I love everything “Tech”…. You can call me a “Tech Queen”.

On a very good day, I will tell you the story behind the formation of my company. For now, let’s celebrate!

Because of the many blessings around me this month, I have decided to give you a massive offer you can’t resist!

Here we go:

👉 Have you had problems getting info on various topics for entrepreneurship?

👉 Do you want to build and grow your business?

👉 Are you a coach and desire more materials to work with?

👉 Do you have difficulty designing your own website?

👉 Are you tired of paying so much for people to do it for you?

👉 Do you want to learn how I created my business from bottom up with no coach or mentor?

👉 Have you paid so much on coaching with no result?

👉 Are your finances so limited that you cannot afford the price of coaches or their courses?

If you answered yes to any of the above questions, then DIAC is the place for you to learn to all you need to start, build and grow your business
.👇👇👇.

In DIAC,you will get access to the following courses:

👉 WordPress Website Design
👉 Blogging Authority
👉 Brand Authority – How to brand your business
👉 Social Media Domination
👉 Social Media Marketing
👉 Facebook live
👉 Facebook Ads
👉 Webinar Authority
👉 Entrepreneur Mindset
👉 Find and know your Niche
👉 How to get 1k subscribers in 30 Days
👉 How to generate leads
👉 Sales Funnel
👉Coaching Authority – How to become a better coach
👉 How to create high ticket courses
👉 How to get traffic with no cost
👉 Eat your way to calm
👉 Fitness and Wellness Courses

👉 How to launch your digital products!

….and many more for just 1k or £4.99 if you are in the U.K.

Did I hear waoh?🙌

Offer closes 10th April before the holiday. Limited spaces available as the offer might close without prior notice!

Interested?
Leave your comments below or send email using the contact page if you require further information.

Or simply follow any of the links below:

U.K and US:- Click Here

Naija:- Click Here

Have an outstanding week and keep smiling!

Kind Regards,

(MSc. BSc.)
IT Business/Social Media Consultant
Twitter: @chidimmaekpeh
Facebook: PrincessChidimma
Instagram: @princesschidimma

Helping Businesses Grow Their Brands Online!

If you haven’t joined my free community yet, you can do so here. The free community is where we will be sharing useful information that can help you start, build and grow a profitable online business!

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Providing Value

By PrincessChidimma | Blogging , Branding , Facebook For Business , Internet Marketing , Making Money Online , Online Business , Social Media , Video Marketing , Work From Home

Providing Value

We are still on the matter on how you can stand out from the noisy crowd so that you can be heard. If you missed the other series, don’t fret as you can get the full report by clicking here.

OK…let’s delve into today’s topic…..

Now you have your niche and your topics, you should also have your audience. The next thing you need to do is to start providing value.

Whether you’re on Facebook or Twitter or you’re just running a blog, value is what’s going to ensure that people keep coming back to your site and that they keep reading.

Whether you’re on Facebook or Twitter or you’re just running a blog, value is what’s going to ensure that people keep coming back to your site and that they keep reading. Click To Tweet

A lot of small, stuffy businesses, approach social media as a podium from which they can promote their products and services and generally pat their own backs:

“We have a small but highly capable team!”

“Our new service is second to none, why not see for yourself?”

This kind of random marketing talk is completely useless however because it doesn’t give the audience any reason to stick around and keep reading. If you were following a Facebook page and all it ever posted was messages about its own products, what would you do?

Most likely you would unfollow it.

So instead, you need to think of your social media efforts as a service. This is a free service that you provide to your audience as a taster of your expertise and to build that trust and gain that attention.

Your service might be to provide the latest industry news. Or maybe it’s to inspire them with ideas and quotes? Maybe you want to offer entertainment with funny videos and joke articles?

Either way, find a way that you can offer a service that will appeal to your particular niche and what you’re doing.

If you have a health insurance company, then why not post health tips? If you make software for small businesses, then how about featuring small successful companies that others can be inspired by?

Even if your subject matter is dull/dry, there are ways you can make it interesting and thereby inspire your audience and get them to keep reading.

Ask yourself this: if your social account went down tomorrow, would anyone be sad about it? If the answer is no, then you’re not doing it right!

Only then will you occasionally post promotional content which will be much more successful now you have your audience listening. And when you do, you need to make sure you’re still providing value by offering exclusive content and unique information.

And make sure that you are consistent and that you are frequent.

The same is true for your blog. If you provide value on your blog with deep, fascinating and in-depth posts – then people will share it for you! Think of each article you post as a little product in itself and that means it should have its own design period, gestation phase and even marketing campaign surrounding it and helping you to launch it! If you do not have a blog yet, now is the time to get one.

You can learn how to launch your own authority blog and start providing value to people.

You can learn how to launch your own authority blog and start providing value to people. Click To Tweet

There’s So Much More!

Hopefully now you’re starting to see how you can get heard in a noisy world. Hopefully you recognise the difference between spamming the web with promotional content and having a brand that’s interesting and unique and that you really care about.

If you are doing something genuinely worthwhile and something that you’re truly passionate about, then you cannot only be seen – but also build a loyal army of followers and fans who can help you ensure that you go from strength to strength.

But there’s so much more to it than what we’ve been able to cover here. In the full book we discuss many more topics relating to your online success, including how you go about writing titles that people can’t help but click, what it is that makes people want to share content, and how to use tools and plugins to ensure that your social channels stay active and are much more likely to spread virally.

With the best strategies and the most powerful tools, you can blare your message out to the entire internet as though you had a giant foghorn. And then anything is possible!

Until Next Time!……Keep Smiling xx.

Get the full report of this guide here!

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Profiling Your Audience

By PrincessChidimma | Branding , Online Business , Social Media

Profiling Your Audience

On the last issue on how to stand out from the noisy crowd, we talked about “creating a brand you care about”. If you haven’t read it, please click here to read it.

To stand out from the noisy crowd, after creating a brand you care about,The next step in creating your brand and your business model is to consider your audience. And if you want to get in-depth with this, you can even profile your audience as though they were sitting in front of you.

Try and learn and estimate as much about these people as you possibly can based on what you already know.

What is the average age of your typical reader? What is their disposable income like? What other interests do they have? Where do they hang out?

What drives them and what do they want out of life? Where can you find them?

Doing this little bit of research at the start can help you a great deal with the creation of your brand and the content you share but will be instrumental when it comes to designing your marketing campaign.

Firstly, knowing where your audience is likely to be found is one of the best ways to ensure your marketing is on-point. If you are a small business, then there’s a limit to how much marketing you can do which means you need to ensure you are efficient and accurate with it.

If your audience is very old, then they are unlikely to spend much time on ‘young’ social media platforms like Snapchat or WhatsApp. But if they are young? Then this is the perfect place to find them and to market to them!

Then again, you also need to think about what drives your audience and who they are. The reason this is so important is because it’s going to impact greatly on the type of marketing you use. This relates to a concept called your ‘value proposition’ and more broadly to the kind of message and lifestyle you’ll be promoting.

Because when we read websites about fitness, we don’t read them because we’re interested in biology (as a whole). Rather, we read them because we want to feel more confident, more energetic and more attractive. It’s the lifestyle and the emotional hook that drives us – its aspirational and vicarious.

On the other hand, people who read blogs about making money are likely to be unhappy in their current jobs. Maybe they’re driven by conventional concepts of ‘success’ and ‘achievement’. They want to be standing in a high rise skyscraper somewhere wearing a suite and knowing that their pay-check is huge.

Knowing what it is that drives your audience will make it much easier to inspire them and to get behind your brand as a movement rather than just a

company.

What is it you want to help other people achieve? What is it that your audience dreams of and how can you tap into that?

I will love to read your thoughts….leave them on the comment box.

Until Next Time…..Keep Smiling xx.

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Creating a Brand You Care About

By PrincessChidimma | Branding , Social Media

Creating a Brand You Care About

On the last issue, we asked the question…..How do you stand out from a noisy world? Creating a Brand you care about is one of the ways you can reach your audience and get them to care.

This might sound like a bleak situation – with thousand of people all vying for a very finite amount of attention – but the reality is a bit better than that.

The advantage you have is the fact that most of these voices are going about being heard in the wrong way. They blend into the background because they are all the same and they are all dross. YOU can be different and that’s how you stand out.

YOU can be different and that’s how you stand out. Click To Tweet

Think of all those voices on the web like a flock of sheep. You glance at the flock and you can’t make out any of the individuals therein – except one. And that one is the black sheep, because he’s different! And that’s what you need to be.

The first thing you need to do is to create a brand that you care about and that you really have your faith in. This is where a lot of people go wrong right from the start.

create a brand that you care about and that you really have your faith in. Click To Tweet

How many people do you think start up websites planning on selling fitness ebooks who actually have no real interest in fitness?

How many people are trying to make money selling marketing ebooks and ‘make money’ schemes? Do you think they really believe in that product? Do you think that they are passionate about it?

The result is a half-hearted message that comes across the same as every other person trying to sell those things.

Instead, you need to think about what it is that makes you unique. What is it that you can offer that no one else can offer? How can you be different and interesting and what are you passionate about?

What is it that you can offer that no one else can offer? Click To Tweet

In doing this, you will also be selecting a niche for yourself that is unique and different and that means you won’t be competing head-on with quite so much noise. Once you decide that your passion is for making computer games, you are now competing with maybe 5 other big websites rather than 100,000 websites in the fitness niche.

And it’s much easier to get to the top of that subject matter as a result. There are still enough people here to sell to and because you’re more passionate about the topic, you will find you’re much better at coming up with content and actually selling the stuff you are interested in.

How do you stand out in a noisy world? Simple – you go where it’s a bit quieter!

How do you stand out in a noisy world? Simple – you go where it’s a bit quieter! Click To Tweet

Then again though, you might decide you want to have a blog about fitness or making money online afterall. Maybe that is what you are passionate about? Maybe you just want to be the biggest you can be?

That’s fine too. The only caveat is that you now need to find a smaller section of that market and you need to find a new way to differentiate yourself.

There are plenty of examples of brands online that have done this well. One of my absolute favorite examples is ‘Nerd Fitness’.

Nerd Fitness is a website that’s all about fitness but it is catered specifically to people who class themselves as ‘nerds’. This is perfect because it has found a smaller niche within a bigger niche and created lots of direct routes to market – Nerd Fitness can market on bodybuilding forums but just as easily market on comics forums!

Nerd Fitness is a unique topic that introduces lots of unique ideas for blogs and posts and this ensures everything it does is fresh. The images used around the site are unique too – they are Lego characters that have been set up and photographed!

Nerd Fitness has gone on to enjoy a lot of success and that’s because there’s nothing else like it out there.

That’s how you need to be!

Look out for the next issue on “Profiling Your Audience”

Until Next Time……Keep Smiling! xx

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How Do You Stand Out In The Noisy Crowd?

By PrincessChidimma | Branding , Social Media

How Do You Stand Out In The Noisy Crowd?

The web has created a world of opportunity for us all. More than ever before, it’s now possible for anyone to come up with an idea for a business and to start promoting themselves to a massive audience.

That means you can start making money from the comfort of your own home. Or maybe you’d rather just promote a cause that’s important to you? Or make a little money on the side writing about something you find fascinating?

With the world as your audience, the opportunities are nearly endless and you can achieve all kinds of incredible things.

But there’s only one problem… So can everyone else!

And this can make it very hard to stand out on the web. You don’t need me to tell you that of course, you’ve probably noticed it yourself. If you head online right now and spend five minutes there, you’ll probably be bombarded by countless ads in that time, several emails that you never signed up for and all kinds of other junk. Every website is covered in flashing banners trying to get attention and Tai Lopez keeps showing you his Ferrari.

That sounds like chaos but in all honesty, it’s not much different from walking down the street. Head to any city and there are approximately 20 adverts visible at any time as well as plenty of store windows – some of which with TVs playing more adverts.

The result is that we become a bit desensitised to any and all attempts to get our attention. Beeping, flashing lights, news flashes – we’re oblivious.

So the question is: how do you be one of the few voices that manages to stand out in such a noisy world? How do you reach your audience and get them to care?

how do you be one of the few voices that manages to stand out in such a noisy world? Click To Tweet

Check out the next post on “Creating a Brand You Care About”

Until Next Time……Keep Smiling! xx

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How to build list of email subscribers

By PrincessChidimma | Online Business , Social Media

How to build list of email subscribers

In the last issue we talked about how to take advantage of Facebook to boost your visibility online. In this issue we are going to talk about how to build l list of email subscribers.

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where a website visitors agrees to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an… Click To Tweet

Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun-

Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for-

Researching on what people are looking for will help you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending to them because they know you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time-

If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that  can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

If you would prefer to learn how to create contents, download this Free ebook on content creation. It has 70 tips on how to create irresistible contents for your blog, ebooks, videos etc. You can get it by clicking here.

Create and send an E-book to your customers about anything that is related to your business or site-

Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts-

Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.

Make sure you look for your next issue soon. We will be talking about some common SEO terms everyone marketing online should know.

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How to take advantage of Facebook to boost your visibility online

By PrincessChidimma | Facebook For Business , Online Business , Social Media

How to take advantage of Facebook to boost your visibility online

In the last issue we talked about some basics of link building to increase traffic to your business website. In this issue we are going to talk about how to take advantage of Facebook to boost your visibility online.

Many businesses are not taking full benefit of Facebook’s cover page and timeline features. However, there is more opportunity there to drive more traffic to your website than ever before. Instead of just doing your regular status updates, try using some of these tips to give your page a boost in both traffic and image.

– Change your cover photo 

Each time you change your cover, an update appears in your timeline. Your followers see that in their newsfeed and are more likely to click it to see what has changed. If you keep your images interesting they’ll be eager to see what’s new. Some ideas include sharing images from customers, collages of products, a funny photo, or a dramatic representation. Think about it! Some people go daily to the Google search page just to see how they’ve redesigned the Google image for that day. Also, the more you show up in their newsfeed, the more likely they are to visit your page.

– Use the pin-to-top feature regularly

You can pin your most important posts to the top of your timeline every day. Whenever you have a special offer or event you want to promote, make sure you have it pinned at the top where visitors can see it.

– Share images as much as possible 

Statistics show that people share images more than text. Try using a mix of your own images and those from other interesting sites. Ask customers to upload or share their own as well. You could even have a contest where followers upload their favourite product images and see who gets the most likes.

– Add items to your historical timeline periodically

Every time you add an event to your historical timeline those updates will also show up in follower’s news feeds. Just don’t update your history all at once and flood their feeds. They won’t thank you for it and may just unlike you.

– Avoid using third-party publishing platforms for your posting 

With some of these outside posting services, the share button will not show up on your post. That defeats the whole point of using a social network! It’s okay to post a few things automatically, but do the bulk of it directly on Facebook.

If you’re not making the most of Facebook’s Timeline at the moment, consider using some of these tips to drive more traffic to your page and ultimately to your site. At the very least, make sure you update your cover image!

Make sure you look for your next issue soon. We will be talking about how to build list of email subscribers.

*If you require an expert to take over your social network, visit here and see how I can help*

Please don’t forget to share this article. Have you subscribed to my mailing list yet? Why not?……Click Here To Join My Enticing Mailing List.…A Gift awaits you in your inbox when you subscribe.

Until Next Time…Keep Smiling xx.

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How To Use Pinterest To Promote Your Business Online

By PrincessChidimma | Making Money Online , Online Business , Social Media , Work From Home

Pinterest

How To Use Pinterest To Promote Your Business Online

In the last issue we talked about some tips for running an effective social media campaign. In this issue we are going to talk about how you can use Pinterest to promote your business online.

Pinterest may have started out as a place for women to share product images, but its meteoric rise as a social network makes it a great place for businesses too. Think of it as a place to share ideas in a visual way and be creative about how you can profit from that. Users on Pinterest love to share and pin-in images from a whole range of categories. As with any social network you just need to find a balance between self-promotion, social networking, and making money.

Here are just a few ways you can use Pinterest both for profit and promotion.

  • Promote Your Website

If you have an image on your website, it’s pinnable. For that reason alone, you should always add an image on each of your website posts along with a “Pin it” button under each. Aside from that, readers are drawn to images and an interesting one encourages them to go on and read your article.

When you or a reader pins your image to Pinterest, it creates a direct link back to your website. This not only adds to your link-building efforts, it can bring a whole new type of traffic to your site. Create themed boards on Pinterest that are based on the categories on your website, and make sure that you always pin your own website post images to those boards.

  • – Involve Your Customers

Having Pinterest boards is a new way to engage your customers online. Not only can they pin their favorite images to your boards, but they can comment on them and share them with their friends and followers. When people enjoy interacting with your website, they’ll come back more often. This not only builds your relationship with website visitors, but it gives you far greater opportunities to showcase your products and services.

#Pinterest may have started out as a place for #women to share product images, but its meteoric rise as a #socialnetwork makes it a great place for #businesses too. Click To Tweet
  • – Inspire Your Customers

Often people only see your products in one way and for one purpose. Pinterest boards give you the chance to inspire different ways to use your products through visuals. For example, if you sell wedding favors, you can show pictures of them at the table settings of customers’ weddings. That’s far more inspiring than a simple product image in your store.

  • – Show That You’re a Real Person

It’s always difficult to make a personal connection with people online vs. face-to-face. By including both business boards and personal boards in your Pinterest account, prospects and customers get to see some of your own interests. They start to see the real person behind the business persona. Even if you are representing a large company, remember that customers are eager to know the real people behind the corporate face. If you’re a small business or entrepreneur, this is even more critical.

  • – Add Affiliate Links

You may not realise it, but you can also insert your own affiliate links on your pins. It’s a whole new way of doing affiliate marketing. You can create boards that are just product oriented and earn cash when people click those links and buy something. Just go into the “edit” button for a specific pin and replace the direct link to the product with your affiliate link.

Pinterest isn’t going anywhere any time soon and it is incredibly active. Make the most of it as a place to engage your customers and prospects. At the same time, it presents a new opportunity to earn income online from a completely different source.

Do you have any more ways one can promote a business using pinterest? Share Below!

Make sure you look for your next issue soon. We will be talking about some basics of link building to increase traffic to your business website.

*If you require an expert to take over your social network, visit here and see how I can help*

Please don’t forget to share this article. Have you subscribed to my mailing list yet? Why not?……Click Here To Join My Enticing Mailing List.…A Gift awaits you in your inbox when you subscribe.

Until Next Time…Keep Smiling xx.

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Tips For Running An Effective Social Media Campaign

By PrincessChidimma | Making Money Online , Online Business , Social Media , Work From Home

Social Media campaign

Tips For Running An Effective Social Media Campaign

In the last issue we talked about some simple ways you can create a lead in info product even if you’re not a writer. In this issue we are going to go over some tips for running an effective social media campaign.

Using social media to promote your business is rarely effective without some type of organised, deliberate strategy. Short term, haphazard approaches just use up valuable time. You need to make it a specific part of your marketing plans by designing long-term campaigns with concrete goals.

Here are a few tips for running a social media campaign that will be effective at impacting the success of your business.

  • Set short and long range goals

What do you want to accomplish with your social media marketing? Each social network can help you achieve different goals, so it’s important to identify these before you go a step further. You should have separate goals for the short term and long term.

When you set your goals, make sure they are measurable in terms of the return on your investment (ROI). A social media campaign isn’t about gaining a certain number of followers on Facebook. It should involve metrics around building your business, such as the number of people who visit your site from your Facebook page and then go on to buy something.

  • Choose the right network for your needs

Just because everyone else is focusing on building a Facebook page doesn’t necessarily mean it’s the best venue for achieving your business goals. Look at the strengths and weaknesses of each one and decide which to concentrate on. Your customers may not even be hanging out on Facebook!

Use dedicated social media management tools for tracking the results you get from each network. Then you’ll be able to make an informed decision on which is giving you the best bang for your buck. Be sure to measure the time you are spending on each one as part of your tracking efforts.

Using #socialmedia to promote your #business is rarely effective without some type of #organised, deliberate #strategy. Click To Tweet
  • Assign responsibility for social media management

Make it clear who is responsible for each network and campaign. If you are part of a large company, you may have multiple people responsible for your social media. Each person needs to know what the other is doing as part of your overall strategy. At the same time, you should always be keeping abreast of new developments in the field of social media and on each network.

If you are running your own business, it’s always a good idea to outsource your social media management to an expert so you can take management of social networks off your to-do list. This will not only keep you sane but it will help you be more productive because you will focus on the main aspect of your business.

*If you require an expert to take over your social network, visit here and see how I can help*

  • Create a blueprint of your strategy

An effective social media campaign requires a clear map that details every step. Lay out your goals and strategy first. Determine the key measures you will use along with the different phases of the campaign. What are the exact steps that need to be implemented? What content will you need? Set up your timeline and share the entire blueprint with everyone involved.

Social media may have started out as a fun way to share with friends, but it is now a powerful marketing tool that should be treated as such. While it can still be confusing for businesses that have relied on traditional marketing in the past, using social media to successfully promote your business doesn’t have to be any more complicated. Just use the same structured approach you would use for any marketing campaign.

If you have more relevant tips, please post it on the comment box.

Make sure you look for your next issue soon. We will be talking about how you can use Pinterest to promote your business online.

An effective #socialmedia campaign requires a clear map that details every step. Click To Tweet

Until Next Time…Keep Smiling xx.

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