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Basics of Blogging!

By PrincessChidimma | Blogging , Making Money Online , Online Business , Social Media , Work From Home

Blogging 101

Blogging 101 is mostly about the blogging vocabulary. To understand blogs, you need to know the terms blog, platform, domain, and web host.

Once you have mastered these key elements of blogging, you can enter any conversation about blogging with confidence. After you know what exactly a blog is, you will be on your way to passing the final exam of blogging 101 :).

Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That’s all!

Most blogs are text, but there are also photo blogs and video blogs. The rest of blogging 101 has to do with the technical side of things. If you are setting up a blog, you will need a platform, a web host, and a domain. A blogging platform is a computer software program that allows you to write posts and to update your blog.

Your platform is also what you use to design the look of your blog, from color scheme to font size. The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post. The domain is the online address of your blog, and usually ends in “dot com”.

Blogging 101 is mostly about the blogging vocabulary. To understand blogs, you need to know the terms blog, platform, domain, and web Click To Tweet

Now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself!
You have passed blogging 101. Now let’s look at the basics of blogging!

Basics of Blogging

Blogging is a way for people to express how they feel on the internet but it can also be a great way to make money. Though you may not see it as a way to make money, it is still something that you can do as a fun hobby.

Here are some of the blogging basics and how you can get started with your blog.

Find A Niche

Before you make a blog, you will need to know what your niche is. A niche is basically what your blog is going to be about and it is important that you choose a niche that will get some traffic. You have to find a niche that is not too saturated but also not too unknown.

Choosing a niche like baseball can be very common but it is a better idea to try and get specific by choosing an actual baseball team. You will need to find a niche that you can constantly write about and something that you truly have a passion for. The video below explains a little what a niche is. I did the video while I was running a course on how to create high ticket online courses.

choose a niche in area you are passionate about! Click To Tweet

Stay Consistent

Choose a day of the week where you will release your next post so that you will be able to let your readers know when to expect a new post. You will need to stay consistent because you will most likely not have readers to begin with but you will need to remember that they will come. Do not base your success off of comments and views and base it off of how consistent you are. If you are not able to choose a specific day for your posts, always endeavour to post at least once or twice a week.

If you are able to get these blogging basics down, then you will be able to start blogging. Starting and running a blog is really not that tough and as long as you choose a niche that you have a passion for, you will never get sick of making blog posts.

If you want to become an authority blogger and learn how to monetise it, simply click here! Everything you need to know about blogging and making money from it can be found on the course.

Until Next Time….Keep Smiling xx!

 

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Zees Technology and Consulting Services One Year Anniversary!

By PrincessChidimma | Blogging , Branding , Courses , Facebook For Business , Internet Marketing , Making Money Online , Offers , Online Business , Social Media , Uncategorized , Video Marketing , Work From Home

Zees Technology and Consulting Services One Year Anniversary!

Hello Diva,

Thank for you for being part of my community!

I was celebrating the 2k milestone achieved yesterday 12th March, 2017 in my community forgetting that My company “Zees Technology and Consulting Sevices” is officially one year old today!

Whohooo💃🏽.

What a way to start this week! It’s also my first fruit birth month so I can see blessings from above over flowing 💃🏽!

This is a company so dear to my heart. I started this company not only because I wanted to use my skills to help you thrive in your business but also because I wanted to have a business that will enable me work around my family.

I have two toddlers who needs to be cared for and my then 9-5 job wasn’t giving me the opportunity to do so, hence, “ZeesTech” was born.

The name “Zees” are my children’s names Ziv and Zury…….and the “Tech” is because I love everything “Tech”…. You can call me a “Tech Queen”.

On a very good day, I will tell you the story behind the formation of my company. For now, let’s celebrate!

Because of the many blessings around me this month, I have decided to give you a massive offer you can’t resist!

Here we go:

👉 Have you had problems getting info on various topics for entrepreneurship?

👉 Do you want to build and grow your business?

👉 Are you a coach and desire more materials to work with?

👉 Do you have difficulty designing your own website?

👉 Are you tired of paying so much for people to do it for you?

👉 Do you want to learn how I created my business from bottom up with no coach or mentor?

👉 Have you paid so much on coaching with no result?

👉 Are your finances so limited that you cannot afford the price of coaches or their courses?

If you answered yes to any of the above questions, then DIAC is the place for you to learn to all you need to start, build and grow your business
.👇👇👇.

In DIAC,you will get access to the following courses:

👉 WordPress Website Design
👉 Blogging Authority
👉 Brand Authority – How to brand your business
👉 Social Media Domination
👉 Social Media Marketing
👉 Facebook live
👉 Facebook Ads
👉 Webinar Authority
👉 Entrepreneur Mindset
👉 Find and know your Niche
👉 How to get 1k subscribers in 30 Days
👉 How to generate leads
👉 Sales Funnel
👉Coaching Authority – How to become a better coach
👉 How to create high ticket courses
👉 How to get traffic with no cost
👉 Eat your way to calm
👉 Fitness and Wellness Courses

👉 How to launch your digital products!

….and many more for just 1k or £4.99 if you are in the U.K.

Did I hear waoh?🙌

Offer closes 10th April before the holiday. Limited spaces available as the offer might close without prior notice!

Interested?
Leave your comments below or send email using the contact page if you require further information.

Or simply follow any of the links below:

U.K and US:- Click Here

Naija:- Click Here

Have an outstanding week and keep smiling!

Kind Regards,

(MSc. BSc.)
IT Business/Social Media Consultant
Twitter: @chidimmaekpeh
Facebook: PrincessChidimma
Instagram: @princesschidimma

Helping Businesses Grow Their Brands Online!

If you haven’t joined my free community yet, you can do so here. The free community is where we will be sharing useful information that can help you start, build and grow a profitable online business!

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Providing Value

By PrincessChidimma | Blogging , Branding , Facebook For Business , Internet Marketing , Making Money Online , Online Business , Social Media , Video Marketing , Work From Home

Providing Value

We are still on the matter on how you can stand out from the noisy crowd so that you can be heard. If you missed the other series, don’t fret as you can get the full report by clicking here.

OK…let’s delve into today’s topic…..

Now you have your niche and your topics, you should also have your audience. The next thing you need to do is to start providing value.

Whether you’re on Facebook or Twitter or you’re just running a blog, value is what’s going to ensure that people keep coming back to your site and that they keep reading.

Whether you’re on Facebook or Twitter or you’re just running a blog, value is what’s going to ensure that people keep coming back to your site and that they keep reading. Click To Tweet

A lot of small, stuffy businesses, approach social media as a podium from which they can promote their products and services and generally pat their own backs:

“We have a small but highly capable team!”

“Our new service is second to none, why not see for yourself?”

This kind of random marketing talk is completely useless however because it doesn’t give the audience any reason to stick around and keep reading. If you were following a Facebook page and all it ever posted was messages about its own products, what would you do?

Most likely you would unfollow it.

So instead, you need to think of your social media efforts as a service. This is a free service that you provide to your audience as a taster of your expertise and to build that trust and gain that attention.

Your service might be to provide the latest industry news. Or maybe it’s to inspire them with ideas and quotes? Maybe you want to offer entertainment with funny videos and joke articles?

Either way, find a way that you can offer a service that will appeal to your particular niche and what you’re doing.

If you have a health insurance company, then why not post health tips? If you make software for small businesses, then how about featuring small successful companies that others can be inspired by?

Even if your subject matter is dull/dry, there are ways you can make it interesting and thereby inspire your audience and get them to keep reading.

Ask yourself this: if your social account went down tomorrow, would anyone be sad about it? If the answer is no, then you’re not doing it right!

Only then will you occasionally post promotional content which will be much more successful now you have your audience listening. And when you do, you need to make sure you’re still providing value by offering exclusive content and unique information.

And make sure that you are consistent and that you are frequent.

The same is true for your blog. If you provide value on your blog with deep, fascinating and in-depth posts – then people will share it for you! Think of each article you post as a little product in itself and that means it should have its own design period, gestation phase and even marketing campaign surrounding it and helping you to launch it! If you do not have a blog yet, now is the time to get one.

You can learn how to launch your own authority blog and start providing value to people.

You can learn how to launch your own authority blog and start providing value to people. Click To Tweet

There’s So Much More!

Hopefully now you’re starting to see how you can get heard in a noisy world. Hopefully you recognise the difference between spamming the web with promotional content and having a brand that’s interesting and unique and that you really care about.

If you are doing something genuinely worthwhile and something that you’re truly passionate about, then you cannot only be seen – but also build a loyal army of followers and fans who can help you ensure that you go from strength to strength.

But there’s so much more to it than what we’ve been able to cover here. In the full book we discuss many more topics relating to your online success, including how you go about writing titles that people can’t help but click, what it is that makes people want to share content, and how to use tools and plugins to ensure that your social channels stay active and are much more likely to spread virally.

With the best strategies and the most powerful tools, you can blare your message out to the entire internet as though you had a giant foghorn. And then anything is possible!

Until Next Time!……Keep Smiling xx.

Get the full report of this guide here!

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How to Sell a Dream and Understanding the Value Proposition

By PrincessChidimma | Making Money Online

How to Sell a Dream and Understanding the Value Proposition

If you are going to be charging a large amount of money for a big ticket item, then you need to make sure that what you are selling is really worth that amount of money. What’s more, you need to ensure that your potential buyers believe that it is worth that amount of money.
And this means that what you are selling essentially needs to change lives.
That sounds like a tall order but it is something you can do and you just need to know how.
Look at it this way…. No one is likely to spend $2,000 on an ebook or about fishing, about football or about how to tidy their home. This is the kind of thing that they might be happy to spend $50 on at most, but it just isn’t worth more than that.
On the other hand though, selling something that promises to make a person rich, that can help them to find love, or that can help them get the body of a god or goddess, that is something they will happily spend $2,000 on.
What is the Difference?
The strange thing to understand here is that the product can be the exact same. It can have the same number of words, the same number of hours but it is the topic that allows you to charge that much more.
What this is really all about is what is known as the “value proposition” and understanding this is the key to selling big ticket. What a value proposition basically is, is a promise to your audience. This is how you are going to change their lives and it is what your book can do to make things easier and happier for them.

What a value proposition basically is, is a promise to your audience. Click To Tweet In the case of your make-money ebook that value proposition is that you can make them rich and thereby remove all of their money stresses. On the other hand, if your book is about dating, then the value proposition is that you can help them to find happiness/romance/sex.
From here, you now need to focus on that value proposition in all your marketing and to really work on the emotional drive that will hopefully help you to make sales. Talk about how sad it is to feel alone on Valentine’s Day, or how hard it is looking in the mirror and not liking your body.
Then get them to imagine what it would be like to be in a loving relationship or to have an amazing body. Essentially you are selling a dream and dreams are priceless!

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Disadvantages of Internet Marketing

By PrincessChidimma | Internet Marketing , Making Money Online , Online Business

In the last issue we talked about the importance of conducting online market research. In this issue we are going to switch gears a little and go over some of the disadvantages of internet marketing.

With everything, there are both advantages and disadvantages. It is that way with internet marketing. Keep in mind that internet sales is not static.  As things change, what we find disadvantageous today may become a good thing tomorrow. With that, new disadvantages will take the place of these.

The lack of human interaction is a big disadvantage in internet marketing. When a person enters a store, he or she can ask for advice, gain information, and interact with a human. Many people don’t like the impersonal feeling that comes from shopping online. Telephones and chat rooms exist, but these do not help internet marketing give the same feeling as having a live person in front of you. So, even if a customer goes online for product information, they may end up choosing to buy the product in person anyway.

Internet marketing is not a free activity. There are costs involved in building and maintaining a website and buying hardware and programs to help run your business. There are, of course, costs in running a brick and mortar store that internet marketing does not have. Depending on what angle you approach it from, the cost involved could be considered acceptable.

When websites go down, customers can’t get to you. You lose sales and they become frustrated about having to seek a product elsewhere. This may not deter the customer who is in this situation once, but repeated times will cause him to take his business somewhere he can feel is reliable.

Safety has led many customers to avoid shopping online. Many people are afraid of identity theft and other forms of fraud that stop them from buying things online. You might have done everything possible to insure your customer’s privacy, but some people still will not trust the internet.

While the number of people online is steadily increasing, not everybody has gotten there. A major portion of the population will never see your site because they do not have internet access. Finally, you may find yourself targeting the wrong population if you do all your business online and don’t take time to come face to face with the customer to make sure what you are selling is what the customer wants.

 

Until Next Time…..Keep smiling!

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The Importance of Conducting Online Market Research

By PrincessChidimma | Making Money Online , Online Business

The Importance of Conducting Online Market Research

In the last issue we talked about some common SEO terms everyone marketing online should know. In this issue we are going to go over the importance of conducting online market research.

If you are going to have a successful internet business, then it is important that you know the basics of internet market research. Internet marketing is any way that you seek to improve the awareness of your business in the online marketplace. It is common for a person to dive haphazardly into internet marketing programs without knowing their target audience, or even enough about their business.

This is what makes internet market research so important. By conducting this research, you are better prepared to know who your target audience are as well as the best methods of reaching them.

If you are going to have a successful internet business, then it is important that you know the basics of internet market research. Click To Tweet

Many companies find that the markets in which they serve are filled with customers, competitors, and continually changing marketing conditions. Meeting the demands of these constantly changing market conditions is one of the most difficult aspects of marketing. It is because of this that market research is so important.

The same marketing techniques that work today are not guaranteed to work in the future. This marketing research can provide information on what the target market is going to look like in the future, and how to prepare for it.

Research is the process of gathering information in order to learn about something. Yes, that is a simple definition of something that is actually quite complicated. For the marketer, research is not simply for the purpose of learning, but is an extremely important ingredient in the decision making process.

Internet market research will give you a full picture of both what is occurring and what is about to occur in the marketplace. When it is performed well, it can let you know the best choices to be made. Marketing decisions are less risky when you have looked at all available options.

There are countless decisions to be made in business that are effected by marketing; these include: target markets, products, distribution, promotion, pricing, external factors, and others. Each of these marketing segments will require research. It is important that you perform the correct research for each of these segments or you will be wasting your time.

Because marketing involves people, it is one of the social sciences. Social science is the study of people and how they react to different situations. In marketing, you study people and how they react to different marketing campaigns. Many marketing research techniques, such as surveys for example, are in actuality scientific experiments.

Not all marketing research will require studies to be performed, but if these studies are not performed correctly then they are producing inaccurate results. Of course, any research, no matter how well performed, has the ability to be wrong. It is because of this that you must undertake many different methods of research in order to produce the most accurate results.

Research reliability depends on making sure that the data gathering leads to accurate results. If you always make sure to conduct the proper Internet market research, you will find that your business will be much more profitable than if you had not.

Make sure you look for your next issue soon. We will be talking about some of the disadvantages of internet marketing.

Until Then……Keep Smiling xx!

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Some Common SEO Terms Everyone Marketing Online Should Know

By PrincessChidimma | Making Money Online , Online Business

Some Common SEO Terms Everyone Marketing Online Should Know

In the last issue we talked about how to build l list of email subscribers. In this issue we are going to go over some common SEO terms everyone marketing online should know.

Whether you are an internet marketer or an offline business going online, you are going to hear about search engine optimization (SEO) very early on. SEO is the term online marketers use to refer to the process of getting as much traffic as possible from search engines like Google. It can be confusing to try to understand this new foreign language that everyone online seems to feel so comfortable with. So rather than struggling to translate everything, learn a few of the basic terms to give yourself a head start.

Whether you are an internet marketer or an offline business going online, you are going to hear about search engine optimization (SEO) very early on. SEO is the term online marketers use to refer to the process of getting as much… Click To Tweet

Here are some of the most common SEO terms that you’ll hear.

SERPS: This stands for “search engine results pages”. These are the pages you see after you type in a search phrase into Google or other search engines. They’re the results of your search. For anyone with a business online, your goal is to be as high up in the SERPS as possible for any search phrases associated with your business.

Meta tags: Meta tags are words that appear in the html code for a page, but do not appear on the page itself. They tell search engines specific information about that page. The most common meta tags are for description (of the page), keywords, and author.

Title tags: These are the words that appear in the tab or bar at the very top of your web browser. They are the “title” of the page that a user will see when they look at the top of their browser.

Alt image tags: The alt image tag provides the “alternative text” for an image. Since search engines can’t read an image, you should always provide some text that describes the image as well. It will show up if the image can’t be displayed and will also show if someone mouse’s over it.

Hyperlinks: A hyperlink is simply a link you can click on that connects one place to another either on the web or even within a document, such as a slide show. Hyperlinks can be attached to text or images.

Anchor text: This is the clickable text in a hyperlink. Marketers typically use keywords that describe the linked page as their anchor text, which can help in ranking higher in the SERPS.

Internal links: These are links from one page on a site or domain to another. The opposite is an “external link” which involves linking to a page on another website. Both types of links are important for SEO.

Long tail keywords: A long tail keyword is a search phrase that consists of two or more words. Usually, the longer the keyword phrase the more specific the information is that the searcher is looking for. In general, it is easier to rank for a long tail keyword since it will have less competition.

Keyword density: Keyword density is a measure of how many times a specific keyword appears on a page in relation to the number of words on the page. If the keyword density is a high percentage, it can be a warning sign to Google that the page is low quality or spam.

Organic traffic: The free traffic you get naturally from search engines and other directory listings is referred to as organic traffic. The opposite is paid traffic, such as the people who arrive at your site by clicking on one of your ads on another site.

Spider: Also referred to as a “crawler” or “robot”, spiders are software programs that the search engines use for locating and indexing all the pages and websites on the internet. Spiders follow links from one page to another and will revisit sites, indexing new pages as it goes. ‘There are many more SEO terms that you’ll hear as you learn more about getting traffic from search engines. Don’t be afraid to ask for definitions and explanations of a term you don’t understand. Even the most seasoned internet marketer comes across terms they are unfamiliar with. It is all part of the learning process for getting more traffic.

Make sure you look for your next issue soon. We will be talking about the importance of conducting online market research.

 

Until Next Time……Keep Smiling xx!

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Basics of Link Building To Increase Traffic To Your Website

By PrincessChidimma | Making Money Online , Online Business

Link Building

In the last issue we talked about how you can use Pinterest to promote your business online. In this issue we are going to go over some basics of link building to increase traffic to your business website.

For many business owners, SEO (Search Engine Optimisation) is at the top of the list in terms of marketing duties. SEO involves different tasks to get your website to rank as high as it can in the search engines. This article will cover some of the basics of how link building help your site get seen by more people when they conduct searches.

Getting links to point back to your site is one of the main ways people implement SEO. The reason this works is because when the search engines crawl websites, they check to see what other sites are being linked to. If you get a link on a site that is relevant to yours (in the eyes of the search engine) your site will look better. Now, if you can get a lot of these links, your site will start to climb higher and higher in the search engine results.

Why does any of this matter? After all, there are other ways to get traffic besides search engines, right? That’s true, but there are a lot of people that will only find you through the search engines. Furthermore, the closer to the top of the results pages you are, the more likely they are to see the link to your site and visit it.

SEO involves different tasks to get your website to rank as high as it can in the search engines. Click To Tweet

Keep in mind that while you can do things to rank higher, the search engines are not there to serve your desire to get traffic; at least not entirely. What they are there for is to give relevant results to their users. That’s why the sites sending links back to your site need to be relevant. In fact, the more a particular search engine likes the site linking to you, the more benefit you’ll receive.

This all sounds great. Just get a bunch of links to your site and do a few other SEO things and you’ll be at #1 in no time, right? Not necessarily. You also have to make sure you have high quality content on your site. After all, the people visiting your site need to like what they see, otherwise you have wasted a lot of time and effort. To put it simply: it’s alright to do SEO, but don’t forget that you are creating your site for people.

You can get links back to your site by swapping links with other web-masters. However, you need to give this some thought to make sure the links you’re getting will be looked on favourably by the search engines. Another way is to write articles and submit them to article directories. The articles will have a link back to your site. Leaving comments on blogs (again with your link) is the method of link building preferred by a lot of people.

Whatever ways of link building you choose, the key is to get a large amount of links and to make sure the sites linking back to you are relevant. This can take some time, but it’s a good investment if you know what you’re doing. The back linking methods we just covered are a good start, but don’t stop there. The more you know about various SEO techniques, the more you can use them to your advantage.

You can get links back to your site by swapping links with other web-masters. Click To Tweet

Make sure you look for your next issue soon. We will be talking about how to take advantage of Facebook to boost your visibility online.

 

Did you know that link building is a very good business model to earn more income from? I have an eBook that will help you understand lnikbuilding better and start monetising your knowledge…..Click Here To Join My Enticing Mailing List...

you will receive the eBook for free once you’ve subscribed.

Please don’t forget to share this article.

*If you require an expert to take over your social network, visit here and see how I can help*

Until Next Time…Keep Smiling xx.

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How To Use Pinterest To Promote Your Business Online

By PrincessChidimma | Making Money Online , Online Business , Social Media , Work From Home

Pinterest

How To Use Pinterest To Promote Your Business Online

In the last issue we talked about some tips for running an effective social media campaign. In this issue we are going to talk about how you can use Pinterest to promote your business online.

Pinterest may have started out as a place for women to share product images, but its meteoric rise as a social network makes it a great place for businesses too. Think of it as a place to share ideas in a visual way and be creative about how you can profit from that. Users on Pinterest love to share and pin-in images from a whole range of categories. As with any social network you just need to find a balance between self-promotion, social networking, and making money.

Here are just a few ways you can use Pinterest both for profit and promotion.

  • Promote Your Website

If you have an image on your website, it’s pinnable. For that reason alone, you should always add an image on each of your website posts along with a “Pin it” button under each. Aside from that, readers are drawn to images and an interesting one encourages them to go on and read your article.

When you or a reader pins your image to Pinterest, it creates a direct link back to your website. This not only adds to your link-building efforts, it can bring a whole new type of traffic to your site. Create themed boards on Pinterest that are based on the categories on your website, and make sure that you always pin your own website post images to those boards.

  • – Involve Your Customers

Having Pinterest boards is a new way to engage your customers online. Not only can they pin their favorite images to your boards, but they can comment on them and share them with their friends and followers. When people enjoy interacting with your website, they’ll come back more often. This not only builds your relationship with website visitors, but it gives you far greater opportunities to showcase your products and services.

#Pinterest may have started out as a place for #women to share product images, but its meteoric rise as a #socialnetwork makes it a great place for #businesses too. Click To Tweet
  • – Inspire Your Customers

Often people only see your products in one way and for one purpose. Pinterest boards give you the chance to inspire different ways to use your products through visuals. For example, if you sell wedding favors, you can show pictures of them at the table settings of customers’ weddings. That’s far more inspiring than a simple product image in your store.

  • – Show That You’re a Real Person

It’s always difficult to make a personal connection with people online vs. face-to-face. By including both business boards and personal boards in your Pinterest account, prospects and customers get to see some of your own interests. They start to see the real person behind the business persona. Even if you are representing a large company, remember that customers are eager to know the real people behind the corporate face. If you’re a small business or entrepreneur, this is even more critical.

  • – Add Affiliate Links

You may not realise it, but you can also insert your own affiliate links on your pins. It’s a whole new way of doing affiliate marketing. You can create boards that are just product oriented and earn cash when people click those links and buy something. Just go into the “edit” button for a specific pin and replace the direct link to the product with your affiliate link.

Pinterest isn’t going anywhere any time soon and it is incredibly active. Make the most of it as a place to engage your customers and prospects. At the same time, it presents a new opportunity to earn income online from a completely different source.

Do you have any more ways one can promote a business using pinterest? Share Below!

Make sure you look for your next issue soon. We will be talking about some basics of link building to increase traffic to your business website.

*If you require an expert to take over your social network, visit here and see how I can help*

Please don’t forget to share this article. Have you subscribed to my mailing list yet? Why not?……Click Here To Join My Enticing Mailing List.…A Gift awaits you in your inbox when you subscribe.

Until Next Time…Keep Smiling xx.

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Tips For Running An Effective Social Media Campaign

By PrincessChidimma | Making Money Online , Online Business , Social Media , Work From Home

Social Media campaign

Tips For Running An Effective Social Media Campaign

In the last issue we talked about some simple ways you can create a lead in info product even if you’re not a writer. In this issue we are going to go over some tips for running an effective social media campaign.

Using social media to promote your business is rarely effective without some type of organised, deliberate strategy. Short term, haphazard approaches just use up valuable time. You need to make it a specific part of your marketing plans by designing long-term campaigns with concrete goals.

Here are a few tips for running a social media campaign that will be effective at impacting the success of your business.

  • Set short and long range goals

What do you want to accomplish with your social media marketing? Each social network can help you achieve different goals, so it’s important to identify these before you go a step further. You should have separate goals for the short term and long term.

When you set your goals, make sure they are measurable in terms of the return on your investment (ROI). A social media campaign isn’t about gaining a certain number of followers on Facebook. It should involve metrics around building your business, such as the number of people who visit your site from your Facebook page and then go on to buy something.

  • Choose the right network for your needs

Just because everyone else is focusing on building a Facebook page doesn’t necessarily mean it’s the best venue for achieving your business goals. Look at the strengths and weaknesses of each one and decide which to concentrate on. Your customers may not even be hanging out on Facebook!

Use dedicated social media management tools for tracking the results you get from each network. Then you’ll be able to make an informed decision on which is giving you the best bang for your buck. Be sure to measure the time you are spending on each one as part of your tracking efforts.

Using #socialmedia to promote your #business is rarely effective without some type of #organised, deliberate #strategy. Click To Tweet
  • Assign responsibility for social media management

Make it clear who is responsible for each network and campaign. If you are part of a large company, you may have multiple people responsible for your social media. Each person needs to know what the other is doing as part of your overall strategy. At the same time, you should always be keeping abreast of new developments in the field of social media and on each network.

If you are running your own business, it’s always a good idea to outsource your social media management to an expert so you can take management of social networks off your to-do list. This will not only keep you sane but it will help you be more productive because you will focus on the main aspect of your business.

*If you require an expert to take over your social network, visit here and see how I can help*

  • Create a blueprint of your strategy

An effective social media campaign requires a clear map that details every step. Lay out your goals and strategy first. Determine the key measures you will use along with the different phases of the campaign. What are the exact steps that need to be implemented? What content will you need? Set up your timeline and share the entire blueprint with everyone involved.

Social media may have started out as a fun way to share with friends, but it is now a powerful marketing tool that should be treated as such. While it can still be confusing for businesses that have relied on traditional marketing in the past, using social media to successfully promote your business doesn’t have to be any more complicated. Just use the same structured approach you would use for any marketing campaign.

If you have more relevant tips, please post it on the comment box.

Make sure you look for your next issue soon. We will be talking about how you can use Pinterest to promote your business online.

An effective #socialmedia campaign requires a clear map that details every step. Click To Tweet

Until Next Time…Keep Smiling xx.

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