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Zees Technology and Consulting Services One Year Anniversary!

By PrincessChidimma | Blogging , Branding , Courses , Facebook For Business , Internet Marketing , Making Money Online , Offers , Online Business , Social Media , Uncategorized , Video Marketing , Work From Home

Zees Technology and Consulting Services One Year Anniversary!

Hello Diva,

Thank for you for being part of my community!

I was celebrating the 2k milestone achieved yesterday 12th March, 2017 in my community forgetting that My company “Zees Technology and Consulting Sevices” is officially one year old today!

Whohooo💃🏽.

What a way to start this week! It’s also my first fruit birth month so I can see blessings from above over flowing 💃🏽!

This is a company so dear to my heart. I started this company not only because I wanted to use my skills to help you thrive in your business but also because I wanted to have a business that will enable me work around my family.

I have two toddlers who needs to be cared for and my then 9-5 job wasn’t giving me the opportunity to do so, hence, “ZeesTech” was born.

The name “Zees” are my children’s names Ziv and Zury…….and the “Tech” is because I love everything “Tech”…. You can call me a “Tech Queen”.

On a very good day, I will tell you the story behind the formation of my company. For now, let’s celebrate!

Because of the many blessings around me this month, I have decided to give you a massive offer you can’t resist!

Here we go:

👉 Have you had problems getting info on various topics for entrepreneurship?

👉 Do you want to build and grow your business?

👉 Are you a coach and desire more materials to work with?

👉 Do you have difficulty designing your own website?

👉 Are you tired of paying so much for people to do it for you?

👉 Do you want to learn how I created my business from bottom up with no coach or mentor?

👉 Have you paid so much on coaching with no result?

👉 Are your finances so limited that you cannot afford the price of coaches or their courses?

If you answered yes to any of the above questions, then DIAC is the place for you to learn to all you need to start, build and grow your business
.👇👇👇.

In DIAC,you will get access to the following courses:

👉 WordPress Website Design
👉 Blogging Authority
👉 Brand Authority – How to brand your business
👉 Social Media Domination
👉 Social Media Marketing
👉 Facebook live
👉 Facebook Ads
👉 Webinar Authority
👉 Entrepreneur Mindset
👉 Find and know your Niche
👉 How to get 1k subscribers in 30 Days
👉 How to generate leads
👉 Sales Funnel
👉Coaching Authority – How to become a better coach
👉 How to create high ticket courses
👉 How to get traffic with no cost
👉 Eat your way to calm
👉 Fitness and Wellness Courses

👉 How to launch your digital products!

….and many more for just 1k or £4.99 if you are in the U.K.

Did I hear waoh?🙌

Offer closes 10th April before the holiday. Limited spaces available as the offer might close without prior notice!

Interested?
Leave your comments below or send email using the contact page if you require further information.

Or simply follow any of the links below:

U.K and US:- Click Here

Naija:- Click Here

Have an outstanding week and keep smiling!

Kind Regards,

(MSc. BSc.)
IT Business/Social Media Consultant
Twitter: @chidimmaekpeh
Facebook: PrincessChidimma
Instagram: @princesschidimma

Helping Businesses Grow Their Brands Online!

If you haven’t joined my free community yet, you can do so here. The free community is where we will be sharing useful information that can help you start, build and grow a profitable online business!

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Providing Value

By PrincessChidimma | Blogging , Branding , Facebook For Business , Internet Marketing , Making Money Online , Online Business , Social Media , Video Marketing , Work From Home

Providing Value

We are still on the matter on how you can stand out from the noisy crowd so that you can be heard. If you missed the other series, don’t fret as you can get the full report by clicking here.

OK…let’s delve into today’s topic…..

Now you have your niche and your topics, you should also have your audience. The next thing you need to do is to start providing value.

Whether you’re on Facebook or Twitter or you’re just running a blog, value is what’s going to ensure that people keep coming back to your site and that they keep reading.

Whether you’re on Facebook or Twitter or you’re just running a blog, value is what’s going to ensure that people keep coming back to your site and that they keep reading. Click To Tweet

A lot of small, stuffy businesses, approach social media as a podium from which they can promote their products and services and generally pat their own backs:

“We have a small but highly capable team!”

“Our new service is second to none, why not see for yourself?”

This kind of random marketing talk is completely useless however because it doesn’t give the audience any reason to stick around and keep reading. If you were following a Facebook page and all it ever posted was messages about its own products, what would you do?

Most likely you would unfollow it.

So instead, you need to think of your social media efforts as a service. This is a free service that you provide to your audience as a taster of your expertise and to build that trust and gain that attention.

Your service might be to provide the latest industry news. Or maybe it’s to inspire them with ideas and quotes? Maybe you want to offer entertainment with funny videos and joke articles?

Either way, find a way that you can offer a service that will appeal to your particular niche and what you’re doing.

If you have a health insurance company, then why not post health tips? If you make software for small businesses, then how about featuring small successful companies that others can be inspired by?

Even if your subject matter is dull/dry, there are ways you can make it interesting and thereby inspire your audience and get them to keep reading.

Ask yourself this: if your social account went down tomorrow, would anyone be sad about it? If the answer is no, then you’re not doing it right!

Only then will you occasionally post promotional content which will be much more successful now you have your audience listening. And when you do, you need to make sure you’re still providing value by offering exclusive content and unique information.

And make sure that you are consistent and that you are frequent.

The same is true for your blog. If you provide value on your blog with deep, fascinating and in-depth posts – then people will share it for you! Think of each article you post as a little product in itself and that means it should have its own design period, gestation phase and even marketing campaign surrounding it and helping you to launch it! If you do not have a blog yet, now is the time to get one.

You can learn how to launch your own authority blog and start providing value to people.

You can learn how to launch your own authority blog and start providing value to people. Click To Tweet

There’s So Much More!

Hopefully now you’re starting to see how you can get heard in a noisy world. Hopefully you recognise the difference between spamming the web with promotional content and having a brand that’s interesting and unique and that you really care about.

If you are doing something genuinely worthwhile and something that you’re truly passionate about, then you cannot only be seen – but also build a loyal army of followers and fans who can help you ensure that you go from strength to strength.

But there’s so much more to it than what we’ve been able to cover here. In the full book we discuss many more topics relating to your online success, including how you go about writing titles that people can’t help but click, what it is that makes people want to share content, and how to use tools and plugins to ensure that your social channels stay active and are much more likely to spread virally.

With the best strategies and the most powerful tools, you can blare your message out to the entire internet as though you had a giant foghorn. And then anything is possible!

Until Next Time!……Keep Smiling xx.

Get the full report of this guide here!

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Profiling Your Audience

By PrincessChidimma | Branding , Online Business , Social Media

Profiling Your Audience

On the last issue on how to stand out from the noisy crowd, we talked about “creating a brand you care about”. If you haven’t read it, please click here to read it.

To stand out from the noisy crowd, after creating a brand you care about,The next step in creating your brand and your business model is to consider your audience. And if you want to get in-depth with this, you can even profile your audience as though they were sitting in front of you.

Try and learn and estimate as much about these people as you possibly can based on what you already know.

What is the average age of your typical reader? What is their disposable income like? What other interests do they have? Where do they hang out?

What drives them and what do they want out of life? Where can you find them?

Doing this little bit of research at the start can help you a great deal with the creation of your brand and the content you share but will be instrumental when it comes to designing your marketing campaign.

Firstly, knowing where your audience is likely to be found is one of the best ways to ensure your marketing is on-point. If you are a small business, then there’s a limit to how much marketing you can do which means you need to ensure you are efficient and accurate with it.

If your audience is very old, then they are unlikely to spend much time on ‘young’ social media platforms like Snapchat or WhatsApp. But if they are young? Then this is the perfect place to find them and to market to them!

Then again, you also need to think about what drives your audience and who they are. The reason this is so important is because it’s going to impact greatly on the type of marketing you use. This relates to a concept called your ‘value proposition’ and more broadly to the kind of message and lifestyle you’ll be promoting.

Because when we read websites about fitness, we don’t read them because we’re interested in biology (as a whole). Rather, we read them because we want to feel more confident, more energetic and more attractive. It’s the lifestyle and the emotional hook that drives us – its aspirational and vicarious.

On the other hand, people who read blogs about making money are likely to be unhappy in their current jobs. Maybe they’re driven by conventional concepts of ‘success’ and ‘achievement’. They want to be standing in a high rise skyscraper somewhere wearing a suite and knowing that their pay-check is huge.

Knowing what it is that drives your audience will make it much easier to inspire them and to get behind your brand as a movement rather than just a

company.

What is it you want to help other people achieve? What is it that your audience dreams of and how can you tap into that?

I will love to read your thoughts….leave them on the comment box.

Until Next Time…..Keep Smiling xx.

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Creating a Brand You Care About

By PrincessChidimma | Branding , Social Media

Creating a Brand You Care About

On the last issue, we asked the question…..How do you stand out from a noisy world? Creating a Brand you care about is one of the ways you can reach your audience and get them to care.

This might sound like a bleak situation – with thousand of people all vying for a very finite amount of attention – but the reality is a bit better than that.

The advantage you have is the fact that most of these voices are going about being heard in the wrong way. They blend into the background because they are all the same and they are all dross. YOU can be different and that’s how you stand out.

YOU can be different and that’s how you stand out. Click To Tweet

Think of all those voices on the web like a flock of sheep. You glance at the flock and you can’t make out any of the individuals therein – except one. And that one is the black sheep, because he’s different! And that’s what you need to be.

The first thing you need to do is to create a brand that you care about and that you really have your faith in. This is where a lot of people go wrong right from the start.

create a brand that you care about and that you really have your faith in. Click To Tweet

How many people do you think start up websites planning on selling fitness ebooks who actually have no real interest in fitness?

How many people are trying to make money selling marketing ebooks and ‘make money’ schemes? Do you think they really believe in that product? Do you think that they are passionate about it?

The result is a half-hearted message that comes across the same as every other person trying to sell those things.

Instead, you need to think about what it is that makes you unique. What is it that you can offer that no one else can offer? How can you be different and interesting and what are you passionate about?

What is it that you can offer that no one else can offer? Click To Tweet

In doing this, you will also be selecting a niche for yourself that is unique and different and that means you won’t be competing head-on with quite so much noise. Once you decide that your passion is for making computer games, you are now competing with maybe 5 other big websites rather than 100,000 websites in the fitness niche.

And it’s much easier to get to the top of that subject matter as a result. There are still enough people here to sell to and because you’re more passionate about the topic, you will find you’re much better at coming up with content and actually selling the stuff you are interested in.

How do you stand out in a noisy world? Simple – you go where it’s a bit quieter!

How do you stand out in a noisy world? Simple – you go where it’s a bit quieter! Click To Tweet

Then again though, you might decide you want to have a blog about fitness or making money online afterall. Maybe that is what you are passionate about? Maybe you just want to be the biggest you can be?

That’s fine too. The only caveat is that you now need to find a smaller section of that market and you need to find a new way to differentiate yourself.

There are plenty of examples of brands online that have done this well. One of my absolute favorite examples is ‘Nerd Fitness’.

Nerd Fitness is a website that’s all about fitness but it is catered specifically to people who class themselves as ‘nerds’. This is perfect because it has found a smaller niche within a bigger niche and created lots of direct routes to market – Nerd Fitness can market on bodybuilding forums but just as easily market on comics forums!

Nerd Fitness is a unique topic that introduces lots of unique ideas for blogs and posts and this ensures everything it does is fresh. The images used around the site are unique too – they are Lego characters that have been set up and photographed!

Nerd Fitness has gone on to enjoy a lot of success and that’s because there’s nothing else like it out there.

That’s how you need to be!

Look out for the next issue on “Profiling Your Audience”

Until Next Time……Keep Smiling! xx

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How Do You Stand Out In The Noisy Crowd?

By PrincessChidimma | Branding , Social Media

How Do You Stand Out In The Noisy Crowd?

The web has created a world of opportunity for us all. More than ever before, it’s now possible for anyone to come up with an idea for a business and to start promoting themselves to a massive audience.

That means you can start making money from the comfort of your own home. Or maybe you’d rather just promote a cause that’s important to you? Or make a little money on the side writing about something you find fascinating?

With the world as your audience, the opportunities are nearly endless and you can achieve all kinds of incredible things.

But there’s only one problem… So can everyone else!

And this can make it very hard to stand out on the web. You don’t need me to tell you that of course, you’ve probably noticed it yourself. If you head online right now and spend five minutes there, you’ll probably be bombarded by countless ads in that time, several emails that you never signed up for and all kinds of other junk. Every website is covered in flashing banners trying to get attention and Tai Lopez keeps showing you his Ferrari.

That sounds like chaos but in all honesty, it’s not much different from walking down the street. Head to any city and there are approximately 20 adverts visible at any time as well as plenty of store windows – some of which with TVs playing more adverts.

The result is that we become a bit desensitised to any and all attempts to get our attention. Beeping, flashing lights, news flashes – we’re oblivious.

So the question is: how do you be one of the few voices that manages to stand out in such a noisy world? How do you reach your audience and get them to care?

how do you be one of the few voices that manages to stand out in such a noisy world? Click To Tweet

Check out the next post on “Creating a Brand You Care About”

Until Next Time……Keep Smiling! xx

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How To Do Rebranding

By PrincessChidimma | Branding

A Quick Introduction to Rebranding

If you’ve been reading the blog and have been inspired by the many examples we’ve looked at, then you may be keen to get started and create your own brand that will help take your business to the next level.

And if you’re just about to launch your first business, then that’s great!

But what if you already have your own business and you already have your own brand?

Well in that case, it’s time to have a rethink about how you’re going to represent that brand online and whether or not it’s time to mix things up a bit!

How to do Rebranding Well

Rebranding essentially means that you’re taking your current business and re-creating it with a new logo or a new name and a new ethos.

This can be a great way to try and remove yourself from bad press but it can also be useful if you want to update your company image to fit with a changing industry.

Now you can choose to do more of a ‘soft’ rebranding by changing only your logo and your website, or you can choose to have a complete refresh and to change everything about your business so that you get a completely ‘fresh start’.

The key though, is to avoid making this look like a failure and to avoid letting all your hard work so far go to waste.

To ensure this doesn’t happen, the first step is to be sure to promote your rebranding efficiently. Make sure that everyone understands the association between your new business and your old business. If you’ve changed URL, then redirect users to your new one. This is also a good chance to get some free press.

More importantly though, make sure that your rebranding comes with a change of focus. Explain that your company is changing name not because of bad press but because you want to start doing things differently and crucially – start providing a better service for your customers and fans.

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Reputation Management: The Basics

By PrincessChidimma | Branding

Reputation Management: The Basics

Once you’ve spent a lot of time building a brand for yourself, it’s very important to ensure that your brand has a good reputation in the eyes of the public.

In fact, this is one of the biggest problems with any kind of brand: while it can ideally be seen as a mark of quality by your customers, a few missteps can actually end up having the complete opposite effect. If you develop a reputation for yourself as having poor customer service, or of releasing poor quality products, then eventually your brand will be off putting to your customers and will drive people away from using your business.

For these reasons, it’s a very good idea to employ some reputation management to ensure that doesn’t happen. Let’s take a look at how that works.

Search Engine Optimisation (SEO)

A lot of reputation management comes down to Search Engine Optimisation (SEO). In this day and age, the fastest way to learn about a business is to search for their name on Google. The impression you then form is of course going to be based on whatever site comes up.

In an ideal situation, you want to ensure that your main business site is the first thing that comes up in the search results (or on the ‘SERPs’ – Search Engine Results Pages).

However, a second best scenario is that a positive review or a business listing for you comes up. What you don’t want is for a bad review to be the first thing people see.

Reviews

You’ll also spend some time managing reviews and trying to ensure that the overall picture for your business is a popular one.

One way you can do this is by encouraging happy customers to leave reviews (a lot won’t otherwise). Another strategy is to respond to reviews and to try and put unhappy customers at ease.

 

How do you manage your brand to ensure it has a good reputation? Share below!

 

Until Next Time! …Keep Smiling xx

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Do You Need Multiple Brands?

By PrincessChidimma | Branding

Do You Need Multiple Brands?

Let’s say you’ve created an app that’s going to change the world.

This app allows any smartphone to create a cup of tea out of thin air (just go with it). The app is called ‘SmartTea’.

Meanwhile, you also have other apps and you have your own business name that produces these. Your company is called ‘Unreal Creations’.

This now means that you actually have two brands. One of these brands is SmartTea and one is Unreal Creations.

Is this a good idea?

How to Benefit From Multiple Brands

If you go onto LinkedIn and set up an account for your business, you’ll be able to create both a company page and a ‘Showcase Page’. The Showcase Page is where you’ll be able to promote your individual apps and projects, while the Business Page is where you’ll just write about your actual business.

This also means that if you have five other apps, you can also create Showcase Pages for them.

LinkedIn is onto something here, because this is closer to how many companies work. You might have multiple websites, apps and services and each should have its own branding. Each might be aiming for a slightly different section of your market and each will have a different purpose and a different design.

This also means that if anything should happen to damage one aspect of your business, the others will still be able to survive. Perhaps the best example of this is Virgin. Virgin is a single brand that connects all the others and yet it can be split down into Virgin Media, Virgin Active, Virgin Atlantic and more.

A similar example would be Microsoft which has separate and distinct brands like Windows and Xbox. Even when Microsoft was struggling with its reputation, Xbox stood alone and managed to remain ‘cool’.

Think about creating multiple brands for each of your products and how this could help you to promote them!

Do you have a multiple brand? What are they called and what do they offer? Comment below!

 

Until Next Time!…Keep Smiling xx

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A Process for Coming Up With Great Logo Ideas

By PrincessChidimma | Branding , Online Business

A Process for Coming Up With Great Logo Ideas

For some people, creating a brand, a website and a logo for their business is one of the most enjoyable aspects of launching a new company. This is a creative process that lets you really put a unique stamp on your organization. If you’re a ‘creative type’ and if you enjoy drawing, then you’ll no doubt get a kick from it.

But what if you’re not a creative type? What if you have no idea how to go about creating your own logo and don’t know where to start?

This recipe will help…

Create a Moodboard

A moodboard is simply a collection of images that relate to your brand, that inspire you and that you want to take cues from. Some of these images might be logos from competing brands, others might be photos of things you’ve seen and just like the looks of. You might choose images that relate to you personally or you might pick things that represent what you’re trying to achieve.

Either way, this then puts all of these sources of inspiration in one place. Now, when you glance over the page you’ll be able to get a kind of ‘visual direction’ for your logo and it should start those creative juices flow.

The Next Step

The next step in the process is then simply to combine these various images into some unique configurations. Take the different elements and try putting them together – or finding ways to work them into the text of your company name.

You should be left with a few different concepts, which you’re then going to take away and show to other people. Get a vote on which ones work best and take heed of this – your logo isn’t ‘for you’ it’s for your audience after all!

If you still cannot do your logo yourself, you can always outsource it. Sites like fiverr.com, glance.com,freelancer.com are great places you can find experts who will do your logo for you. Otherwise, PrincessChidimma can offer that service to you for free if I design your website for you.

Download the FREE Branding Report Here!

Have you designed your logo yet? What processes did you take while designing your logo? Share below so we can learn!

 

Until Next Time…..Keep Smiling xx

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Practical Considerations for Any Logo

By PrincessChidimma | Branding

Practical Considerations for Any Logo

When you create a logo for your company, it’s important to think about how that logo is going to represent what you do and how it is going to evoke the spirit and ideals of your business. This is why it’s so important to have a ‘mission statement’ for your company and to grow your business from that initial statement. Don’t set out to make money by selling X product – set out to do something amazing with a brand and an idea that you really believe in!

It would be nice if this story ended there, but unfortunately it can’t. You see there are practical considerations for a logo too and once you have your idea, you need to ensure that these issues aren’t going to get in the way. Here are some of those considerations you need to consider:

The Colour

The colour of your logo is ultimately going to impact the colour of your entire business. Normally the colour palette of your website will be heavily inspired by your logo, as will your interior decorating!

Red colour is a great colour in terms of standing out but somewhat harsh. It is very difficult to work into a relaxing and a pleasant design that people want to spend time around. When choosing colour, choose one that is very pleasant to the eye and more engaging.

Versatility

Your logo won’t just be appearing on your website – it also needs to appear on packaging, on promotional materials and more. Sometimes it will be very small and sometimes it will be black and white. As such, you need to ensure that your logo will look good under any of those circumstances. It must be versatile.

a Unique

Your logo needs to be unique. Not only is this important to avoid infringing a trademark but also so that people will instantly recognise it as belonging to you!

What’s your though on this? Share below

 

Until Next Time… Keep Smiling! xx

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